I’m a sociologist interested in South Korea's economic and cultural miracles. I wrote my dissertation on Start-up Nation vs. the Republic of Samsung and published several papers on the perception of Korean popular culture in Israel. At present I’m working on the Samsung vs. Apple smartphone patent wars and their impact on the international reputation of South Korea as a nation of innovation.


My paper with Michal Frenkel on nation branding and industrial espionage in Korea vs. Orbotech lawsuit was published online at Organization
6 July 2020
I will present on Hallyu fan-nationalism at the conference "Languages and Cultures of Asia and Africa" at Moscow  State Linguistic University 
15-16 October 2020
I will present on Korea's global image at  the conference "Korea and the Global Society: Engagement and Reciprocity" at Goethe University Frankfurt
4-5 December 2020

The Science & 

Mathematics University

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