I’m a sociologist interested in South Korea's economic and cultural miracles. I wrote my dissertation on Start-up Nation vs. the Republic of Samsung and published several papers on the perception of Korean popular culture in Israel. At present I’m working on the Samsung vs. Apple smartphone patent wars and their impact on the international reputation of South Korea as a nation of innovation.


Interview on Bong Joon-Ho's Parasites Oscar's triumph and Korean cinema industry to the Israeli news program Kan 11 (10.43)
February 2020
Interview on my research on Israeli fandom of Korean popular culture and Hallyu scholarship in general to Forbes
February 2020
Conference presentation on nation branding in Korea vs. Orbotech lawsuit at the Israeli Sociological Society, Bar Ilan University
February 2020

The Science & 

Mathematics University

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