I’m a sociologist interested in South Korea's economic and cultural miracles. I wrote my dissertation on Start-up Nation vs. the Republic of Samsung and published several papers on the perception of Korean popular culture in Israel. At present I’m working on the Samsung vs. Apple smartphone patent wars and their impact on the international reputation of South Korea as a nation of innovation.

NEWS & EVENTS

My paper with Michal Frenkel on nation branding and industrial espionage in Korea vs. Orbotech lawsuit was published online at Organization
6 July 2020
I was invited to give a talk on Fan entrepreneurship: Fandom, agency, and the marketing of Hallyu in Israel at Ateneo Korean Studies Program's seminar
18 June 2020
I was invited by the Youth Association of Russian Koreans in Moscow to "The Power of Today 2020" Forum to present on diasporic and fan-nationalism
1-5 July 2020

The Science & 

Mathematics University

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