I’m a sociologist interested in South Korea's economic and cultural miracles. I wrote my dissertation on Start-up Nation vs. the Republic of Samsung and published several papers on the perception of Korean popular culture in Israel. At present I’m working on the Samsung vs. Apple smartphone patent wars and their impact on the international reputation of South Korea as a nation of innovation.


My paper with Michal Frenkel on nation branding in Korea vs. Orbotech lawsuit was accepted to Organization
24 April 2020
The Open Day at the Department of Asian Studies, the Hebrew University in Jerusalem
10-11 May 2020
I'll give a talk on the globalization of Korean popular culture (BTS, Parasite & Baby Shark) at the Department of Asian Studies
4 June 2020

The Science & 

Mathematics University

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