Head, Korean Studies Program
Department of Asian Studies
The Hebrew University of Jerusalem
Irina (Ira) Lyan
ON MEDIA
In addition to my academic pursuits, I'm dedicated to disseminating knowledge about Korea-related topics—covering areas like the Korean economy, politics, society, and popular culture. I've contributed insights to various media outlets in Hebrew such as TheMarker, Calcalist, Haaretz, and Ynet. In English, my contributions have been featured in Forbes, Sunday Times, Korea Times, and Study International. Furthermore, I've had the privilege of sharing perspectives in Korean through platforms like Donga Daily, Yonhap, and Maeil Business Group. Here, on this page, I've gathered a collection of interviews, recorded lectures, and podcasts in all three languages. Dive in and explore!
INTERVIEWS
"Hallyu! How Korean culture conquered the world"/ Sunday Times
"A Degree In K-Pop? The Hallyu Becomes A Popular Research Topic In Academia" / Forbes
on the economic success of BTS to TheMarker
“EBAT, Economy and Business Attitude Test” / Maeil Business Group Korea
“The Hebrew University prepares students for the business world in Asia" / Israel Haiom
“Israeli-Korean wave: Jewish-Palestinian barrier breaker” / Donga Daily
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“Korea chic: The underground growth of Asian cosmetics in Israel” /Haaretz
“South Korea Wants Happy Citizens” / Calcalist
on "Korean Visual Culture" conference at the Hebrew University / Yonhap News Agency
on the economic success of BTS and Big Hit to TheMarker
"K-pop is a serious academic subject — this PhD grad explains why"/ Study International
MY MEDIA ARTICLES
"The melting pot of the business world: Israeli-Korean business collaborations" / TheMarker
"Korean Rasputin: The secret advisor who overthrown the president" /Ynet
