Head, Korean Studies Program
Department of Asian Studies
The Hebrew University of Jerusalem
Irina (Ira) Lyan
ON MEDIA
Besides the academic work, I strive to share my knowledge with the wider public on Korea-related subjects such as Korean economy, politics, society, and popular culture on TV, radio and news in Hebrew (TheMarker, Calcalist, Haaretz, Ynet), English (Forbes, Sunday Times, Korea Times, Study International), and Korean (Donga Daily, Yonhap, Maeil Business Group). On this page, I shared some of the interviews as well as recorded lectures and podcasts in all three languages. Enjoy!
INTERVIEWS
"Hallyu! How Korean culture conquered the world"/ Sunday Times
"A Degree In K-Pop? The Hallyu Becomes A Popular Research Topic In Academia" / Forbes
on the economic success of BTS to TheMarker
“EBAT, Economy and Business Attitude Test” / Maeil Business Group Korea
“The Hebrew University prepares students for the business world in Asia" / Israel Haiom
“Israeli-Korean wave: Jewish-Palestinian barrier breaker” / Donga Daily
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“Korea chic: The underground growth of Asian cosmetics in Israel” /Haaretz
“South Korea Wants Happy Citizens” / Calcalist
on "Korean Visual Culture" conference at the Hebrew University / Yonhap News Agency
on the economic success of BTS and Big Hit to TheMarker
"K-pop is a serious academic subject — this PhD grad explains why"/ Study International
MY MEDIA ARTICLES
"The melting pot of the business world: Israeli-Korean business collaborations" / TheMarker
"Korean Rasputin: The secret advisor who overthrown the president" /Ynet
