
Korean Studies Program
Department of Asian Studies
The Hebrew University of Jerusalem
Irina (Ira) Lyan
PUBLICATIONS
BOOK

In less than a century, South Korea has remarkably transformed its image from one of the world's poorest nations to a center of global influence. Not just one but a series of so-called modern miracles transformed the country into an exceptional case of national image-making and image-shifting. In contrast with the utilitarian focus of much existing scholarship on miracle secrets, best practices, and means of reproduction, Irina Lyan deconstructs the meaning of modern miracles and how they serve as catalysts of imagiNation—the process in which national images are constructed, resisted, reproduced, and projected. By retelling South Korea's modern miracles through Cinderella fairy-tale narratives, with their stark contrast between the unsatisfactory "before" and the idyllic "happily ever after," the book sheds light on the role modern miracles play in the process of imagining a nation.
PEER REVIEWED JOURNAL ARTICLES
2022: "Start-up Nation” vs. “The Republic of Samsung”: Power and politics in the partner choice discourse in Israeli-Korean business collaboration. Critical Perspectives on International Business, 18(2), 243-260. doi: 10.1108/cpoib-09-2019-0073









PEER REVIEWED BOOK CHAPTERS
2024: 'I Was Probably Korean in a Previous Life’: Transracial Jokes and Fantasies of Hallyu Fans. In Korean Pop Culture beyond Asia: Race and Reception. Edited by David C. Oh and Benjamin Min Han. University of Washington Press, pp. 171-193.
2023: Ex-periphery: South Korea’s Position vis-à-vis the Global Society. In Korea and the Global Society: Engagement and Reciprocity. Edited by Yonson Ahn. London: Routledge, pp. 59-76. doi: 10.4324/9781003301127-5
BOOK REVIEWS


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MISCELLANEOUS
2023: Report “The representation of Korea in the Israeli Textbooks" for the Korean Embassy in Israel (together with Noa Niv and Lea Rabinovitch).
2021: Hallyu as a journey. In Pourquoi la Corée? Edited by Ophélie Surcouf. Paris: L'atelier des Cahiers, pp. 93-109. (in French: Voyager: Sur la route de soi).
2020: Report “Korea’s public image in Israel” for the Korean Embassy in Israel.
2020: Academic editor: Korea in the World. The Academy of Korean Studies promotional booklet, 2017 (in Hebrew).
2017: Academic editor: Report “Innovation in Israel and Korea” by the Israeli Innovation Authority, 2017 (in Hebrew).

REVIEWER
Sociological Forum Asian Journal of Social Science Israeli Sociology Culture and Empathy
Management International Review International Journal of Communication
Asian Women Kritika Kultura Journal of Consumer Culture
S/N Korean Humanities Culture and Organization
Contemporary Japan Southeast Asian Studies
Korean Social Science Journal Cogent Business & Management
Global Media and Communication Asian Communication Research
Korea Journal Asian Journal of Communication
Poetics Comparative Migration Studies
Journal of Asian and African Studies
Seoul Journal of Korean Studies
Business, Economics and Law Book Series at Routledge
Israel Science Foundation
Pacific Focus
