Chair, Korean Studies Program

Department of Asian Studies

The Hebrew University of Jerusalem

Irina (Ira) Lyan

PUBLICATIONS

JOURNAL ARTICLES

Lyan, Irina and Frenkel, Michal (2020). Industrial espionage revisited: Host country-foreign MNC legal disputes and the postcolonial imagery. Organization.

Lyan, Irina (2019). Welcome to Korea Day: From Diasporic to Fan-Nationalism. International Journal of Communication, 13, 3764-3780.

Otmazgin, Nissim and Lyan, Irina (2018). Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel. Kritika Kultura, 32, 288-307.

Routledge Companion to Cross-Cultural Ma

Hallyu 2.0: The Korean Wave in the Age o

he Evolution of Tiger Management: Korean

REVIEWER

Sociological Forum Asian Journal of Social Science Israeli Sociology Culture and Empathy

Management International Review Asian Women International Journal of Communication

Lyan, Irina, Zidani, Sulafa, and Shifman, Limor (2015). When Gangnam Hits the Middle East: Re-makes as Identity Practice. Asian Communication Research, 12(2), 10-31.

Lyan, Irina and Levkowitz, Alon (2015). From Holy Land to “Hallyu Land”: The Symbolic Journey Following the Korean Wave in Israel. Journal of Fandom Studies, 3(1), 7-21.

Otmazgin, Nissim and Lyan, Irina (2014). K-pop Fandom in Israel and Palestine. Cross-Currents: East Asian History and Culture Review, 3(1), 32-55.

BOOK CHAPTERS

Otmazgin, Nissim and Lyan, Irina (2019). Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel. In Transcultural Fandom and the Globalization of Hallyu. Edited by Park Gil-Sung, N. Otmazgin and K. Howard. Seoul: Korea University Press, pp. 155-179 (reprint).

Frenkel, Michal, Lyan, Irina, and Drori, Gili S. (2015). Reproducing self and the other: The role of cross-cultural management discourse and training in shaping Israeli-Korean collaborations. In Routledge Companion to Cross-Cultural Management. Edited by N. Holden, S. Michailova and S. Tietze. London: Routledge, pp. 399-408.

Lyan, Irina and Levkowitz, Alon (2015). Consuming the Other: Israeli Hallyu Case Study. In Hallyu 2.0: The Korean Wave in the Age of Social Media. Edited by Sangjoon Lee and Marcus Nornes. Ann Arbor: The University of Michigan Press, pp. 212-228.

BOOK REVIEW

Lyan, Irina (2018). Book Review: The Evolution of Tiger Management: Korean Companies in Global Competition, by M. Hemmert (2018). Journal of International Management, 24(3), 301-302.