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PUBLICATIONS

BOOK

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2026: ImagiNation: Deconstructing South Korea's Modern Miracles. Global Korea Series edited by John Lie. Oakland: University of California Press.  

In less than a century, South Korea has remarkably transformed its image from one of the world's poorest nations to a center of global influence. Not just one but a series of so-called modern miracles transformed the country into an exceptional case of national image-making and image-shifting. In contrast with the utilitarian focus of much existing scholarship on miracle secrets, best practices, and means of reproduction, Irina Lyan deconstructs the meaning of modern miracles and how they serve as catalysts of imagiNation—the process in which national images are constructed, resisted, reproduced, and projected. By retelling South Korea's modern miracles through Cinderella fairy-tale narratives, with their stark contrast between the unsatisfactory "before" and the idyllic "happily ever after," the book sheds light on the role modern miracles play in the process of imagining a nation.

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Hallyu 2.0: The Korean Wave in the Age o
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he Evolution of Tiger Management: Korean

PEER REVIEWED BOOK CHAPTERS

2024: 'I Was Probably Korean in a Previous Life’: Transracial Jokes and Fantasies of Hallyu Fans. In Korean Pop Culture beyond Asia: Race and Reception. Edited by David C. Oh and Benjamin Min Han. University of Washington Press, pp. 171-193.

 

2023: Ex-periphery: South Korea’s Position vis-à-vis the Global Society. In Korea and the Global Society: Engagement and Reciprocity. Edited by Yonson Ahn. London: Routledge, pp. 59-76. doi: 10.4324/9781003301127-5

2019: Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel. In Transcultural Fandom and the Globalization of Hallyu. Edited by Park Gil-Sung, N. Otmazgin and K. Howard. Seoul: Korea University Press, pp. 155-179 (reprint; with Nissim Otmazgin).

 

2015: Reproducing self and the other: The role of cross-cultural management discourse and training in shaping Israeli-Korean collaborations. In Routledge Companion to Cross-Cultural Management. Edited by N. Holden, S. Michailova and S. Tietze. London: Routledge, pp. 399-408 (with Michal Frenkel and Gili S. Drori).

 

2015: Consuming the Other: Israeli Hallyu Case Study. In Hallyu 2.0: The Korean Wave in the Age of Social Media. Edited by Sangjoon Lee and Marcus Nornes. Ann Arbor: The University of Michigan Press, pp. 212-228 (with Alon Levkowitz).

 

BOOK REVIEWS

 

2025: Flower of Capitalism: South Korean Advertising at a Crossroads, by Olga Fedorenko. Honolulu: University of Hawai’i Press. Youth and Globalization, 7, 145-148 

 

2023: A tale of two cities: Revisiting compressed modernity(ies) and their logic(s). Essay for the Special Book Symposium on Chang Kyung-Sup’s The Logic of Compressed Modernity (2022), Korea Europe Review.

2022: Transnational Hallyu: The Globalization of Korean Digital and Popular Culture, edited by Dal Yong Jin, Kyong Yoon, and Wonjung Min.  Lanham, MD: Rowman & Littlefield, 2021. 188 pp. Pacific Affairs, 95(2), 371–373.

 

2018: The Evolution of Tiger Management: Korean Companies in Global Competition, by M. Hemmert (2018). Routledge. Journal of International Management, 24(3), 301-302.

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MISCELLANEOUS

2025-2026: Academic editor: INFO Korea. The Academy of Korean Studies promotional booklet (in Hebrew)

 

2023: Call for Diversity in Work/Leisure Binary: On Fans and Fandoms/ 일(work)과 여가(leisure) 이분법에서 다양성 추구하기: 팬과 팬덤에 대하여. Diversitas/ 다양성 소책자, 34, 7-59.

2023: Report “The representation of Korea in the Israeli Textbooks" for the Korean Embassy in Israel (together with Noa Niv and Lea Rabinovitch).

 

2021: Hallyu as a journey. In Pourquoi la Corée? Edited by Ophélie Surcouf. Paris: L'atelier des Cahiers, pp. 93-109. (in French: Voyager: Sur la route de soi).

2020: Report “Korea’s public image in Israel” for the Korean Embassy in Israel.

2020: Academic editor: Korea in the World. The Academy of Korean Studies promotional booklet, 2017 (in Hebrew).

 

2017: Academic editor: Report “Innovation in Israel and Korea” by the Israeli Innovation Authority, 2017 (in Hebrew).

 

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REVIEWER

Sociological Forum   Asian Journal of Social Science    Israeli Sociology    Culture and Empathy 

              Management International Review    International Journal of Communication   

Asian Women    Kritika Kultura   Journal of Consumer Culture

S/N Korean Humanities   Culture and Organization   

Contemporary Japan  Southeast Asian Studies

 Korean Social Science Journal  Cogent Business & Management

Global Media and Communication  Asian Communication Research

Korea Journal   Asian Journal of Communication

Poetics  Comparative Migration Studies

Journal of Asian and African Studies

 Seoul Journal of Korean Studies

Business, Economics and Law Book Series at Routledge

Israel Science Foundation

Pacific Focus

EDITORIAL BOARD

Korea Europe Review

Hallyu: The Korean Wave

Hallyu Book Series (Brill)

The Science & 

Mathematics University

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